activate your why brand workshop group session

Activate your Why

Activate your Why – Brand workshop group sessions to ignite our brand

In a world where preconceived notions about branding and visibility often hold us back, it’s crucial to find a path that allows us to break free from those limitations and embrace our true selves. That’s exactly what Activate Your Why aims to do. This empowering group brand mentoring program is tailored for individuals who are ready to shatter limiting beliefs and embark on a personal professional identity journey that aligns with their purpose and authenticity. In this blog post, we’ll take a closer look at the essence of this brand workshop and discover how they can serve as a powerful catalyst to kickstart your branding journey.

Finding our Why

“There will be times when standing alone feels too hard, too scary, and we’ll doubt our ability to make our way through the uncertainty. This is when you reach deep into your wild heart and remind yourself, ‘I am the wilderness”. ~ Brené Brown


This powerful sentiment resonates deeply with the core philosophy of Activate Your Why, a group brand mentoring journey inspired by the principles discussed in Simon Sinek’s book, ‘Start with Why’. In his book, Sinek explores the concept of finding purpose and understanding the deeper motivations that drive individuals and organizations.


Activate Your Why builds upon this foundation, urging us to embark on an embodied personal branding journey aligned with our own unique purpose. It encourages us to let go of societal expectations and preconceived notions about how branding “should be done.” Instead, we are invited to step into a world where our authenticity, uniqueness, and individual path are celebrated.


By delving into our wild hearts, embracing our personal “Why,” and tapping into our own somatic wisdom, we unlock a wellspring of passion and clarity. We gain the courage to navigate through uncertainty and stand tall amidst the challenges that arise on our branding journey. Activate Your Why becomes a transformative embodied invitation for us to reconnect with our true essence and ignite a brand that aligns deeply with our purpose. It empowers us to create a brand that is not only authentic but also resonates with our audience on a profound level.

The uniqueness of this workshop

4 weeks. 4 sessions. 4 people. 4 elements.


The power of small group mentoring

As we embark on the Activate Your Why program, we embrace the power of small group mentoring to ignite our brands and cultivate lasting connections. With a maximum of 4 participants per month, this intimate setting creates an environment of connection, support, and growth. Within this close-knit community, we become allies on our journey enriching the collective wisdom of the group with our unique perspectives, experiences, and expertise. Through active engagement and open dialogue in the live zoom sessions as well as in our ‘offline’ whatsapp group, valuable feedback flows freely and mindfully, empowering us to gain new insights and refine our Why, knowing that we are supported by like-minded souls who understand our journey.


The resources of the 4 elements

The incorporation of the four elements used as our journey map serves as a powerful framework to support us in our personal branding journey. Each element represents a unique aspect that contributes to our growth and transformation. Through Earth we embark on an exploration of the ground upon which we stand in our professional journey. With Fire we kindle the flames of our Why, igniting a deeper understanding of what fuels our professional passion. In the Waters we examine our connections with others and the fluidity and depth of our communication. And with Air we delve into the external communication aspects and the wings our project needs to take flight. The synergy and deep resources of these 4 elements helps us find balance, clarity, and confidence as we navigate our unique branding path.


Embracing Embodiment

In our brand workshop group sessions we embrace embodiment and conscious movement as an ally on our branding journey. Somatic work, movement meditation, consciously selected music, and writing prompts are key components that enable us to connect deeply with our bodies, minds, and spirits. Through the four 90-minute embodied live sessions, we have the opportunity to share our current situations, branding goals, and business challenges. It is within this supportive space that we come together, supporting one another in finding unique solutions that align with our authentic selves and our personal Why.

How to prepare for our journey?

Here are the essentials you’ll need for your transformative journey in Activate Your Why:

~ A reliable internet connection: Since the program is conducted online via Zoom, it’s crucial to have a stable internet connection. This will ensure seamless participation in the live group sessions and allow for clear communication with fellow participants. The meetings will be recorded (only for personal use) in case you miss one.


~ Completion of at least one free pre-requisite: Prior to joining Activate Your Why, it’s important to have completed either the free Embody Your Why session or the Dare to Shine free course. These preparatory sessions lay the foundation for the program and help you align with the program’s principles and practices.


~ An open mind and a journal: Bring a curious and open mindset as you embark on this journey of self-discovery and personal branding. It’s also beneficial to have a dedicated journal or pen and paper to capture insights, reflections, and ideas that emerge during the program. This will be a valuable tool for self-reflection and tracking your progress.


~ Willingness to move and be moved: The Activate Your Why program incorporates somatic work, movement, and writing meditations as integral components. Embrace a willingness to engage in these practices, allowing your body, mind, and spirit to connect deeply and unlock new levels of self-awareness and growth. You only need a safe space to move, it doesn’t have to be big.


~ Clarifying any doubts or questions: If you have any uncertainties or questions about the program’s suitability for you, don’t hesitate to reach out. You can send an email or book a call to address your concerns and receive the guidance you need to make an informed decision.


~ Times and availability: This program is held once a week on thursdays, with specific session times based on the group’s availability. Times are usually 20-21:30 CET or also 10:30-12:00 CET time. Write your preference on the waiting list email. If by chance you already have a group of 4 friends/peers that are ready to start this journey we can arrange a dedicated time following your specific needs.


~ Languages: These sessions are available in different English, Italian and Spanish groups. You can choose the group language that resonates best with you, ensuring a comfortable and inclusive environment for everyone involved.


~ Investing in your expansion: The Activate Your Why program offers a sliding scale investment model, allowing you to decide what value you feel the experience holds for you. Ranging from 120E to 270E, this delicate balance between affordability and perceived worth ensures that the program remains accessible to a diverse range of individuals. The 270E option gives you a bonus 1:1 60 minute call with me.


By ensuring you have these key elements in place, you’ll be fully prepared to embark on this transformative journey. Open yourself to the possibilities, embrace the practices, and be ready to uncover your authentic self and ignite your personal brand.

Heartfelt testimonials from individuals who have Activated their Why

“Camille is a profound connoisseur of the human soul. She was able to channel and express what I was looking for. I can only highly recommend her: she knows what she is doing and where to take you: she creates sacred moments of communicative awareness and opens up important visions about your calling on many levels. I am very grateful to her.”
~ Milena, CoreDance and women’s empowerment


“The path with Camille to discover and activate my own why was really important because it helped me gain clarity about what I want to do and what moves me to do it. Camille also encouraged me to take my first steps and her advice was fundamental. Doing this in a small group was really helpful for me, working together and supporting each other in our projects gave me the courage to start. I will certainly turn to Camille again in the future to continue my branding journey.”
~ Barbara, Azul teacher & IT


“I had already taken personal branding courses, but no one had ever accompanied me in this way. The work with Camille was profound and transformative, I found answers I had been circling around for a long time without coming to terms with. I would say it was unconscious work, the answers emerged naturally stimulated by movement during the sessions. Rather than giving ‘textbook’ notions, they paved a way, set in motion a process that is continuing to grow. I am very happy to have participated in this course, the best gift I could have given myself.”
~ Cristina, Storyteller & creative coach

Ready to embrace your unique journey?

Activate Your Why is not just another branding program; it’s a powerful workshop, an invitation to embrace our authentic self, step into the wilderness of our dreams, and create a personal brand that aligns with our purpose. Through intimate group mentoring, embodiment practices, and a supportive community, this four-week journey promises to ignite our brand and propel us towards an aligned and fulfilled life. Are we ready to let go of limitations and unleash our true potential? Join the exclusive waiting list for these monthly offerings and let’s embark together on a transformative branding adventure.


My way of coaching you is completely unique as I bring into our sessions the power of embodiment and design leaning into the Movement Medicine™ mindful somatic practice with my 7 years of training as a teacher and facilitator and my 30 years of experience as an Art Director and Graphic Designer. Weaving the urban with the natural world, the rational with the intuitive, the international with the local, the practical with the creative, the body with the mind, the yin with the yang.

Xx Camille